How we created 134 Leads with a 9-second reel for our Health and Wellness Client

134 leads, no fancy transitions, just a 9-second reel that perfectly targeted HER ideal client. 💁‍♀️.

Our client,  a health & wellness pro, or to be specific a Registered Dietitian, wanted a fun way to capture leads and a quiz was the perfect way to do that. But what she didn’t expect was the launch of the quiz to be such a hit for her audience.

Let’s dissect how we helped make that possible for our health & wellness client. 

Context

Our client traditionally experiences slower first quarters so to create stronger leads in quarter 4, we decided to work on her lead generation system. Instagram is her primary marketing tool (for the top of her funnel), so our goal was to funnel these leads into her email list, which is primed with automation to convert new subscribers into hot leads.

Strategy

Knowing that reels typically achieve great reach for our client, we launched the quiz using a reel. We crafted copy that resonated deeply with her audience and kept the reel short and to the point. Because we wanted to attract action-takers, the caption was short and direct with a simple call-to-action of commenting the word “QUIZ”  to access the exciting new lead magnet. We leveraged a trending audio clip to ensure the reel got even better reach.

Since our client had ManyChat set up, which is an automatic response tool, she was able to create an automation that declined the quiz directly to her audience inbox.

And because our client does a killer job with her sales in her DMs, having this quiz as a conversation starter makes it easy to continue the conversation about the services she offers.

Result

• Reach 11.6K
• Comments 269
• Likes 488
• Shares 9
• Saves 56

This reel wasn’t just popular; it was effective. It attracted 134 leads interested in a transformative quiz. We targeted those aware of their problem but not the solution and that’s where the power of email marketing comes in.

Once the audience completes the quiz they get added to her email marketing automations that turn new subscribers into hot leads for her group coaching program.

Ready to partner up with marketing that understands your business and creates a tailored strategy to get you through the slower months?

Let’s chat to see how we can support your thriving business