Email Marketing to Scale Your Health Coaching Business

We know social media is borrowed land which means as a health coaching business, we can capitalize on social media to bring leads but then sell in your emails. You may be thinking “But why?! I do an incredible job at selling on social media and here’s my answer.

Why Email Marketing is Crucial for Your Health Coaching Business

Unlike social media, where you don’t “own” your followers and face the risk of app outages or account hacks, an email list represents a database of people genuinely interested in the transformation you offer.  And the ROI of email marketing is often higher. A study done by Mckinsey & Company found that email Marketing is up to 40 times more effective than social media.

Strategies to Build Your Email List for Your Health Coaching Business

1. Action-Based Lead Magnets: Think of workbooks that prompt action and engagement.
2. Checklist Lead Magnets: Useful tools like grocery lists or habit trackers.
3. Audit Lead Magnets: Offer a way to audit aspects like food thoughts or wellness routines.
4. Engaging Challenges: Foster community and interaction.
5. Free Mini-Courses: Share your knowledge in a structured, valuable way.
6. Transformational Email Series: Lead your audience through a journey of change.
7. Giveaways: A fun way to attract and engage.
8. Value-Packed Webinars: Educate while you engage.

How to Effectively Position Your Lead Magnets

1. On Your Website: Feature them prominently on your homepage and as pop-ups on key pages.
2. Social Media Channels: Utilize your bio, stories, and posts to direct followers to your lead magnets.
3. During Live Training: A great opportunity to direct attendees to your list.
4. Collaborations and Guest Appearances: Use guest spots on podcasts, blogs, or interviews to mention your lead magnets.
5. Networking: Engage in Facebook groups and online communities, offering value and expertise before leading people to your email list.

Now that you’re armed with strategies to grow your email list, the next step is taking action.

Remember, knowledge is just potential power; true power comes from action, no matter how imperfect. By nurturing your email list, you’re not just building a loyal audience that wants your offers; you’re cultivating a community that trusts your expertise and is willing to invest in your services and courses.

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