Social media marketing is a powerful tool for increasing the revenue of your wellness program. It’s also super neat because it’s a FREE marketing platform.
With strategic planning and consistent effort, you can attract more clients, build trust, and convert leads into loyal clients. Let’s explore our tried and tested strategies so that you can leverage social media to get your wellness program’s revenue to that goal number.
1. Optimize Your Bio
Your social media bio is like a digital business card. It’s often the first thing potential clients see when they visit your profile, so make it count. As a marketing agency we too often see bios that are too long, have no personality or that lack keywords that the audience is searching for.
Here’s how to optimize it to make sure you’re set up for success :
- Clear and Concise Description: Clearly state what your wellness program offers. Use keywords related to your niche or the symptoms you help with to improve searchability.
- Include a Call-to-Action (CTA): Direct visitors to take action, such as visiting your website, signing up for a newsletter, downloading a resource or booking a consultation.
- Link to Landing Pages: Use tools like Linktree or Shorby to create a mini landing page with multiple links to your products, services, and latest offers.
2. Optimize Your Pinned Post
A pinned post is a great way to highlight important information about your wellness program and who you are. It’s where new followers learn more about your vibe, your offers and how you can support them.
It stays at the top of your profile, ensuring maximum visibility. Here’s how to make the most of it:
- Highlight Key Offers: Use your pinned post to showcase your offerings so that they know how they can work with you. Include your highest converting free resource to this pinned post (I highly recommend you do it as a carousel post) and use Manychats for keywords that they can comment to find out more.
- Who you are: You definitely want new followers to get a vibe for what you’re about. Make sure your introduction post isn’t boring. It needs to be infused with your personality so that they either feel aligned to you and hit the follow button or move along.
- Engagement: Pin a post that your audience really resonated with so that they feel like you truly understand them and their struggles. Sometimes this post evokes emotion, other times it could be funny. But the key thing I want you to do is pin one that has high engagement already.
3. Show Up on Stories to Build Trust
Instagram and Facebook stories are fantastic tools for building trust and engaging with your audience in real-time. They get a taste of your personality, your life, your values and this makes them feel like they know you. People are emotional buyers, and if they don’t connect to you, they will find someone else with a similar offering that they resonate with better.
So drop the professionalism down a notch and be human on your stories. Show your personality and what makes you different.
Here’s how to utilize stories effectively:
- Behind-the-Scenes Content: Show the day-to-day operations of your wellness program. This helps humanize your brand and build a deeper connection with your audience.
- Client Testimonials and Success Stories: Share stories of clients who have benefited from your wellness program. This social proof can be very persuasive for people who are on the fence.
- Interactive Elements: Use polls, Q&A sessions, and quizzes to engage your audience and get feedback. This is also a great way to capture warmer leads and get conversations started with them.

4. Talk About Your Offers Through Hard and Soft Selling and Storytelling
Balancing hard and soft selling techniques is crucial for promoting your wellness program without turning off potential clients. It’s how we coach our marketing clients to successfully have evergreen funnels and not have to go through more traditional launches.
Here’s how to do it:
- Hard Selling: Directly promote your wellness program, emphasizing the benefits and including a strong CTA.
- To increase the effectiveness of your hard selling offers, make sure you use stories where you are speaking and also graphics. An easy way to get into the groove of hard selling is to create some templates that promote your wellness program so that you don’t have to put as much thought into it.
- Soft Selling: Share valuable content that subtly promotes your program.
- This is done most effectively through storytelling, client case studies and tying in your lifestyle into the sale. If you are living proof of what you teach, you can show how different your life is since you’ve overcome the struggles and how it’s possible for them.
5. Create Content with the Correct Keywords
Creating content that includes the correct keywords is essential for improving your visibility and attracting the right audience. The algorithm categorizes your content through your keywords in your captions, the type of audience engaging with your content, who you engage with and the hashtags you use.
Here’s how to make the most of your keywords:
- Keyword Research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords for your wellness program.
- Incorporate Keywords Naturally: Include keywords in your content, bio, and hashtags in a natural way. Avoid keyword stuffing. No one likes things to be overdone or to be reading the same keyword in every single sentence.
- Content Variety: Create a mix of content types—blog posts, videos, infographics, and social media posts—that all include your target keywords.
6. Use Hashtags to Categorize Your Content
Hashtags are a powerful way to increase your content’s discoverability. And no they are not dead, they’re just not a magic bullet that many people wish for. Using them strategically will help your content reach your targeted audience.
Here’s how to use them effectively:
- Research Popular Hashtags: Use tools like RiteTag to find popular and relevant hashtags for your wellness program.
- Mix Popular and Niche Hashtags: Combine broad, popular hashtags with more specific, niche ones to reach a wider yet targeted audience.
- Branded Hashtags: Create a unique hashtag for your wellness program. Encourage your clients to use it when they share their experiences. This is one way you can create more brand recognition and awareness that sets you apart from your competitors.

7. Collaborate with People Who Have Similar Audiences
Collaborating with influencers or other wellness professionals can expand your reach and introduce your wellness program to a new audience. But here’s the catch, when collaborating, you want it to be a fair exchange so sometimes promoting your signature wellness program may not be the ideal thing to promote in a collaboration, maybe it’s a free resource or just building trust and credibility.
Short term collaborations will burn you out, think of how you will both benefit from the collaboration and make sure you stay in touch for future collaborations too.
Here’s how to do it:
- Identify Potential Collaborators: Look for influencers, bloggers, or other wellness professionals who share your target audience.
- Propose Mutually Beneficial Collaborations: Reach out with collaboration ideas that benefit both parties, such as joint webinars, social media takeovers, or co-created content.
- Leverage Their Audience: Use collaborations to gain credibility and attract new followers who are interested in your wellness program.
8. Use Paid Advertisements When You Have a High Converting Email Funnel
Paid advertisements can be very effective, but it’s crucial to ensure you have a high-converting email funnel in place first. Here’s the tea before we dive in, using a paid ads strategy is how you build a sustainable business. Without paid ads, you’re always going to have to create more content, even if you have a good repurposing system in place.
Our hot take is to work smarter not harder in business which is why we incorporate an ads strategy into our client campaigns after we have a high converting leads and sales funnel set up.
Here’s how to maximize your ROI:
- Create Compelling Ads: Use eye-catching visuals and clear, concise copy. Highlight the benefits of your wellness program and include a strong CTA.
- Target the Right Audience: Use the advanced targeting options available on platforms like Facebook and Instagram to reach your ideal clients.
- High-Converting Funnel: Ensure your email funnel is optimized to convert leads into clients. This includes a well-designed landing page, engaging email sequences that are relatable, build trust and showcase the results that are possible. Be sure to use strong CTAs and have them placed at various points in the email (not just the very end).
9. Create a Lead Magnet to Attract Leads to an Email List and Send Out a Sales Email Sequence
Lead magnets are a great way to attract potential clients and build your email list. But they are kind of useless if they are not attracting the target audience, if you’re not sending our newsletters or if you don’t have email sequences built out.
These all take time to work but when you track your performance of email open rates and clicks, it will give you insights into the types of topics, titles, content length to create for a high converting email sequence that can put your selling on autopilot.
Here’s how to use lead magnets effectively:
- Offer Valuable Content: Create a free resource that provides value to your audience, such as an eBook, checklist, guide or even a free video recording training.
- Promote Your Lead Magnet: Share your lead magnet on social media, your website, and through paid ads to attract leads.
- Sales Email Sequence: Once someone signs up, send a series of emails that provide additional value, build trust, and guide them towards purchasing your wellness program.

10. Use Data and Analytics to Analyze What’s Working and What’s Not
Regularly reviewing your data and analytics is essential for understanding what’s working and what isn’t. I mean you can’t be putting in all the hard work and hours, then not seeing what’s sticking and what’s not. KPIs and metrics are essential to understand if you truly want to grow and scale your wellness program and business.
Here’s how to analyze your data:
- Social Media Insights: Use the built-in analytics tools on social media platforms to track engagement, reach, follower growth and link clicks.
- Google Analytics: Use Google Analytics to see where your website traffic is coming from, how visitors are interacting with your sales page, and where they drop off.
- Adjust Your Strategy: Use this data to refine your social media marketing strategy. Focus more on what’s working and adjust or eliminate what isn’t.
Want a guide on better understanding social media metrics? Then grab our FREE guide that walks you through the 5 essential metrics we recommend for you to track.
11. Nurture Your Audience in the DMs
Direct messages (DMs) are a powerful tool for building relationships and nurturing your audience. In fact, that’s how I grew my business from a solo marketer to a marketing agency. Never underestimate the power of conversations over content creation.
Here’s how to use your DMs like a boss:
- Personalized Interactions: Reach out to new followers with a personalized message. Thank them for following and let them know how you can help them.
- Respond Promptly: Make it a priority to respond to DMs quickly. This shows you value your audience and are there to support them. I don’t mean stay glued to your phone 24/7 but let’s not wait weeks alright?
- Offer Value: Use DMs to provide additional value, answer questions, and find ways to create connection with your audience. One thing we love doing to connect with our audience is sending voice notes after a few back and forth conversations.
Feeling like you don’t even know where to begin with creating a DM strategy that turns conversions into sales? Then I’ve got the perfect guide for you. And the best part is you get templates and a tracker so that you don’t lose those hot leads. Sign up HERE to grab your DM Strategy to 10K Months.
Putting It All Together
To successfully increase your wellness program revenue using social media marketing, you need a comprehensive, holistic marketing approach. Here at Amity Align we don’t believe in quick fix strategies, we’re about creating sustainable marketing approaches that work for you.
Conclusion
Increasing your wellness program revenue using social media marketing requires a strategic, consistent effort. I mean, ROme wasn’t built in a day and neither are successful businesses.
By implementing these strategies, you can attract more clients, build trust, and convert leads into loyal clients. Remember, success doesn’t happen overnight. Stay committed, regularly review your data, and continuously refine your strategies to hit your revenue goals.
At Amity Align, we’re dedicated to helping wellness professionals like you succeed. Our data-driven, evidence-based strategies are designed to help you build a sustainable business that not only meets but exceeds your goals. Click here to schedule your complimentary consultation and take the first step toward expanding your online.